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How to” solutions It is a Blog Post focused openly and directly on solving any problem that your reader may have. Problem solving should also be one of the purposes of your content marketing strategy. Focus some of your blog posts with titles like: How to lead a healthier life without spending more money? o How to make the most of your time with your children? They are eye-catching titles that, in addition to captivating your reader's interest, will directly impact the need or urgency that you have identified about yourself . Material Audiovisual: We live in a hectic world where many times we do not have enough time to dedicate ourselves to reading an article of interest.
Work, studies, family and a world of things to do leave us with a fairly limited HT Lists amount of time to read articles, which can often be very interesting and valuable for our lives. It is for this reason that audiovisual materials have a great result when it comes to captivating your audience with relevant content, since they are faster to digest and, if done well, you will cultivate loyalty and authority. Videos: It's no secret that videos are a very effective strategy to captivate our audience. It is enough to cite the example of the success of “youtubers” who, in addition to gaining followers and becoming opinion leaders, also earn large amounts of money.
That is why including these types of content in your strategy can be a great tool to attract your audience. Do not forget that audiovisual materials must take the main care of quality, duration and relevance of the topic . Some types of video content you can make are tutorials or Step by step, explaining a specific topic. Podcast: Imagine that your audience, who probably doesn't have much time to read a post, can consume your content on the way to work, in traffic, or even when they are running or exercising. According to Edison Research, the practice of listening to podcasts increased by between and . Podcasts are excellent types of content, easily accessible with which your audience can increase loyalty to your brand.
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